Light Festival (51,000 visitors)

The project

At a light festival with 51,000 visitors, every visitor received a rechargeable LED wristband. Visitors moving into a different zone of the festival lit up in a different colour, adding an extra dimension to the experience. Each wristband also carried an NFC tag. It was used to measure how many people entered and left the festival, let visitors register, and let them pay for their purchases with the wristband itself.

The brief

A light festival with 51,000 visitors where the layout of the site had to be felt, and where registration, entry counting and payment had to sit in one wearable.

The approach

Every visitor received a rechargeable LED wristband with an NFC tag. Anyone moving to another zone of the site got a different colour.

Numbers and scale

51,000 visitors, each with their own wristband.

The result

The layout of the site became visible in the crowd itself. Through the NFC tag the organisers measured how many people came in and left, visitors registered themselves and paid for their purchases with the wristband.